About Platinum

Platinum is an extremely rare and yet pure metal. Platinum's purity endows it with a brilliant white luster. This often helps to reflect the true radiance of diamonds. Platinum jewelry will never fade or tarnish and keeps its looks for a lifetime which makes it ideal for everyday wear. There is very little platinum on this earth and it is found on very few places around the world. In fact, platinum is 30 times rarer than gold.

We only use platinum PT 950 meaning it is 95% pure platinum. This gives platinum a great density and weight making it more durable than other jewelry metals (18kt gold is 75% pure). Platinum's purity makes it hypoallergenic and ideal for those with sensitive skin.